Novig is taking a different approach to sports predictions. Instead of operating like a conventional sportsbook where the house establishes the market and builds a margin into its prices, Novig is designed as a sports prediction market where users can trade sports outcomes against other participants. That difference is central to the product. Novig promotes zero house edge, the ability to set your own prices, live trading, and markets covering everything from individual games to player performances and season-long outcomes. In August 2026, Novig also launched nationwide after receiving approval from the Commodity Futures Trading Commission (CFTC) to operate as a Designated Contract Market.
For sports fans, that creates an experience that sits somewhere between following conventional sports markets and using a financial exchange. Prices can move as participants react to games, injuries, statistics, news, and changing expectations. A Novig VPN can add another layer of privacy to that sports experience. A VPN encrypts the connection between your device and the VPN server while masking your normal public IP address. That can be useful when researching games, following live markets, traveling with your sports devices, or connecting through unfamiliar networks.
But before getting into VPNs, it’s worth understanding what makes Novig different.
In this guide, we’ll explain
- what Novig is
- how its sports prediction market works
- what “no vig” actually means
- the types of sports markets you can trade
- nationwide availability
- how a VPN can add privacy to your broader sports setup
What Is Novig?
Novig is a sports-focused prediction market built around trading the outcomes of sporting events. The company was founded by Jacob Fortinsky and Kelechi Ukah and has developed from an early sports exchange into a federally regulated prediction-market platform. Novig says it now serves more than 250,000 users nationwide and has facilitated more than $6.5 billion in trading volume. Sports are at the center of the product. Rather than building a general prediction market that happens to offer sports alongside politics, economics, entertainment, and other topics, Novig has concentrated on sports trading.
Novig currently advertises markets including moneylines, spreads, player props, futures, and parlays, along with live trading as games unfold. Users can take available prices or, in supported markets, set their own prices. The result is a platform that feels much closer to a dedicated sports product.
How Does Novig Work?
The easiest way to understand Novig is to start with the difference between a traditional sportsbook and a prediction market. With a conventional sportsbook, the operator typically establishes the lines and prices available to customers. Those prices contain a built-in margin that helps the sportsbook generate revenue over time. Novig instead describes itself as a peer-to-peer exchange. Participants trade against other market participants rather than simply taking the opposite side of a house. Prices are therefore driven by the market.
Imagine two football teams are playing on Sunday. One team is heavily favored, while the other is an underdog. As users trade positions on the game, the available prices can move based on supply, demand, new information, and what participants collectively think is likely to happen. You aren’t necessarily limited to simply accepting the first price you see, either. Novig promotes the ability for users to set their own prices, allowing another participant to potentially take the other side.
That makes understanding price an important part of using Novig.
- You’re not only asking: “What do I think will happen?”
- You’re also asking: “Is this a good price for what I think will happen?”
That second question is what gives Novig much of its exchange-like character.
What Does “No Vig” Mean on Novig?
The name Novig comes directly from one of the platform’s biggest selling points. To understand it, you first need to understand vig. Traditional sportsbooks generally build a margin into their pricing. That margin is commonly called the vig, juice, or house edge. A simple example helps. Imagine two teams playing an evenly matched game. If there were no margin involved, you might expect the two sides to be priced in a way that corresponds perfectly with a 50/50 outcome. Traditional sportsbook pricing generally doesn’t work that way. The sportsbook builds an additional margin into the offered prices.
Novig’s pitch is different. The company says its prediction market has zero house edge, with participants trading against each other rather than against the house. Novig describes its exchange as commission-free and says there is no hidden vig built into the price of a trade. That doesn’t mean every trade you make will automatically be a good one.
Market prices can still move against you. Another participant may have better information or a different assessment of a game. Liquidity can also affect the prices available in a market. What changes is the structure. Novig’s model is built around participants establishing prices through the market instead of a conventional sportsbook inserting its normal house margin into the odds. That’s one of the most important differences to understand before using the platform.
Can You Set Your Own Price on Novig?
One of Novig’s more interesting features is the ability to set your own price rather than always accepting the currently available one. That brings the experience closer to using an exchange. Suppose you want a particular position on an upcoming basketball game, but you don’t think the currently available price offers enough value. Instead of immediately accepting that price, you may be able to submit the price you’re willing to trade at.
The trade only happens if another participant is willing to take the other side. This introduces another concept that matters on Novig: liquidity. A popular football game with lots of participants can naturally have more trading activity than a less-followed event. More activity can make it easier for buyers and sellers to find each other and for trades to execute.
Novig specifically highlighted deeper liquidity and more efficient trade execution as improvements accompanying its nationwide launch in August 2026. For someone accustomed to conventional sportsbooks, this can take a little adjustment. But it’s also one of the features that makes Novig substantially different from simply opening another sports app and choosing from a fixed list of prices.
What Can You Trade on Novig?
Novig supports several familiar types of sports markets, but they’re presented through its prediction-market model.
Moneylines
A moneyline focuses on the winner of a game or event. For example, you might take a position on which football team will win on Sunday or which basketball team will win that night’s matchup. The concept will feel familiar to anyone who has used a sportsbook, but Novig’s exchange model changes how the price itself is established.
Spreads
Spread markets incorporate an expected margin of victory. Rather than simply predicting whether a basketball team wins, for example, the market could involve whether that team covers a particular point spread. Spreads are especially common across football and basketball.
Player Props
Player props focus on the performance of an individual athlete rather than solely on the final result of the game. In baseball, that could mean a market involving whether a player hits a home run. Novig has published its own analysis around MLB home-run prop markets, illustrating how individual player statistics and matchup information can become part of the trading process. Football, basketball, baseball, and other sports can create many different player-performance markets depending on what’s currently available.
Futures
Futures look further ahead. Instead of trading an outcome that will be decided tonight, you might take a position involving a championship, season result, or another longer-term sports outcome. These markets can move substantially over time. A football team’s championship price in August might look very different after several weeks of games. Injuries, unexpected wins, roster changes, and the performance of competitors can all reshape the market.
Parlays
Novig also advertises parlays as part of its current sports offering. Parlays combine multiple outcomes into a single position. Because multiple conditions need to be correct, they create a different risk and payout profile than an individual sports trade. The availability and exact structure of these markets can change, so check the current Novig platform for what’s offered.
What Sports Are Available on Novig?
Novig is built specifically around sports, which gives it room to cover a broad sports calendar.
Depending on the season and markets currently offered, users can find opportunities involving major professional and college sports. That can include professional football, college football, professional and college basketball, MLB baseball, NHL hockey, soccer, golf, tennis, combat sports, and other competitions.
The type of market can also vary by sport. Football and basketball naturally produce moneylines, spreads, player props, totals, futures, and live markets. Baseball creates a different collection of player and game-level opportunities, while golf can generate tournament and player-focused markets.
Novig has also been building relationships directly within the sports industry. In July 2026, the New York Mets named Novig their Exclusive Official Prediction Market Partner, which Novig says was the first partnership between a Major League Baseball franchise and a prediction-market company.
Earlier in 2026, Novig also announced a partnership with LIV Golf around the year’s first golf major. Those partnerships reinforce something that’s already obvious from the product itself: Novig is trying to position itself as a sports platform first.
What Is Live Trading on Novig?
Live trading is one of the features that makes a sports prediction market particularly interesting. Sports don’t stand still. A basketball team could start the game as the favorite and fall behind by 15 points in the first half. A football team’s starting quarterback could leave with an injury. A baseball game can change on one swing. As those events happen, expectations change.
Novig’s live markets allow prices to react as games unfold. The company highlighted instant live trading as one of the major improvements accompanying its nationwide launch. Novig also says its new nationwide platform has deeper liquidity, which can help trades execute more efficiently.
For sports fans, this changes the experience from making one prediction before a game and waiting for the final score. You can instead watch how the market responds to what’s happening on the field or court. That’s another reason research matters. Statistics, injuries, matchups, lineups, weather, live scores, and breaking sports news can all provide context when you’re watching a market move.
Novig vs. a Traditional Sportsbook
Novig can look familiar at first because many of the underlying sports markets are familiar. You’ll still encounter concepts such as moneylines, spreads, player props, futures, and parlays. The major difference is how the market is structured. A conventional sportsbook operates as the house. It provides prices and generally builds a margin into those prices. Novig is built around a prediction-market exchange where participants trade with one another and prices can be determined through market activity. That distinction creates several practical differences.
On Novig, the company promotes zero house edge, no limits on winners, transparent pricing, and the ability to set your own price. Those are Novig’s descriptions of how its platform compares with the traditional sportsbook model. The experience is therefore less about finding another company offering the same sportsbook interface and more about approaching sports predictions like a market. That doesn’t automatically make every price better or every prediction successful. It simply gives sports fans a different market structure to consider.
Is Novig Available in All 50 States?
This is one of the biggest changes for Novig in 2026. Novig is now available nationwide. On August 4, 2026, Novig announced that its sports prediction market had launched across the country following its designation by the Commodity Futures Trading Commission as a Designated Contract Market (DCM).
Novig says that designation allows it to operate as a federally regulated sports prediction market nationwide. The platform also maintains a 21+ age requirement. Novig says this is a company choice rather than simply the federal regulatory minimum. This nationwide structure makes Novig notably different from traditional online sportsbooks whose availability can vary significantly from one state to another.
For someone searching specifically for Novig in California, Texas, Florida, New York, Tennessee, Georgia, or another U.S. state, Novig currently describes its prediction market as available nationwide.
Why Use a VPN With Novig?
A Novig VPN can be useful for sports fans who want another layer of privacy across their online sports activity. Following a prediction market rarely involves using only one website. You might have Novig open while researching team statistics, reading injury reports, checking player data, watching scores, reading sports news, managing fantasy teams, or using compatible streaming services. A VPN such as ExpressVPN encrypts the connection between your device and the VPN server and masks your normal public IP address.
Affiliate Disclosure: VPNForSports may earn a commission if you purchase through links on this page, at no additional cost to you.
That can be especially useful when you’re:
- Researching sports markets and statistics
- Following live scores and breaking sports news
- Checking player and team information
- Traveling with your phone or laptop
- Connecting through hotel or airport Wi-Fi
- Using coffee-shop or other public networks
- Managing fantasy and other sports accounts
- Using compatible sports streaming services
Privacy becomes particularly useful when traveling because you may be relying on networks you don’t normally control. Novig’s own eligibility and platform requirements remain separate from the privacy protection provided by a VPN.
Best VPN for Novig: Why We Use ExpressVPN
Our VPN choice for Novig users is ExpressVPN. The biggest reason isn’t simply that it can change your public-facing IP address. We want a VPN that can remain useful across the entire sports experience—from researching a game to following scores and using our devices while traveling. Here are some of the ExpressVPN features that stand out for that purpose.
Servers Across the United States
ExpressVPN provides server coverage across all 50 U.S. states. For privacy use, broad U.S. coverage gives you more flexibility to choose a connection reasonably close to your actual location rather than unnecessarily routing your traffic across the country.
Servers in 100+ Countries
ExpressVPN also operates server locations across 100+ countries. That makes the VPN useful well beyond Novig, particularly for sports fans who travel internationally and want privacy protection on their normal devices and online services.
Lightway Protocol
ExpressVPN developed its Lightway protocol around speed, security, and reliability. Performance matters for sports fans because VPN use isn’t necessarily limited to reading webpages. You could be checking rapidly changing statistics, watching compatible streams, following live scores, or moving between several sports services.
TrustedServer Technology
ExpressVPN’s TrustedServer technology runs its VPN server software on RAM rather than traditional hard drives. That’s one of the privacy technologies that helps differentiate ExpressVPN from simply choosing a VPN based on the number of locations advertised.
Network Lock
ExpressVPN also provides Network Lock, its kill-switch technology. If the VPN connection unexpectedly drops, Network Lock is designed to stop internet traffic from continuing outside the protected VPN tunnel.
Support Across Your Sports Devices
A modern game-day setup can involve a phone, laptop, tablet, smart TV, streaming device, and other connected technology. ExpressVPN supports a broad range of popular devices, making it more useful as a general sports privacy service rather than something installed on only one computer.
30-Day Money-Back Guarantee
ExpressVPN offers new customers a 30-day money-back guarantee. That gives you time to see how it performs across your actual devices, internet connections, travel routine, and sports services.
Affiliate Disclosure: VPNForSports may earn a commission if you purchase through links on this page, at no additional cost to you.
Novig VPN FAQs
Yes. Novig announced its nationwide launch on August 4, 2026 after receiving CFTC designation as a Designated Contract Market. Novig describes its sports prediction market as federally regulated and available across the country.
Yes. Novig’s nationwide launch includes New York. Novig has also established a particularly interesting connection to New York sports. In July 2026, the New York Mets and Novig announced a multi-year partnership making Novig the team’s Exclusive Official Prediction Market Partner.
Novig’s current sports prediction market is focused on the United States. At this time, Novig does not publicly list countries such as Canada, the United Kingdom, Australia, Germany, or other international markets as supported locations for its current prediction-market platform.
You must be 21 or older to participate on Novig. The company specifically says it chose to maintain a 21+ requirement even though that isn’t simply the minimum imposed by its federal regulatory status.
Yes. One of the features Novig promotes is the ability to set your own price rather than only accepting the currently available one. Whether another participant accepts that price depends on activity and liquidity in the market.
Novig is a sports-focused prediction market with markets across major professional and college sports. Depending on the current schedule, that can include football, basketball, baseball, hockey, soccer, golf, tennis, combat sports, and other competitions. Available sports and individual markets can change throughout the year.
A VPN can provide an additional layer of online privacy by encrypting the connection between your device and the VPN server and masking your normal public IP address. We recommend ExpressVPN primarily for privacy and security across your broader sports activity, including researching games, checking statistics, following scores, traveling, and using unfamiliar Wi-Fi networks. Novig maintains its own account, eligibility, location, and platform requirements, which remain separate from the privacy benefits provided by a VPN.
Why Novig Is Worth Watching
Novig is still a relatively young company, but 2026 has been a significant year for the platform. In February, Novig announced a $75 million Series B, bringing its total funding raised to more than $105 million. The company says it now has more than 250,000 users and has facilitated more than $6.5 billion in trading volume.
Then came its CFTC approval, the New York Mets partnership, and the August 2026 nationwide launch. Those developments matter because Novig isn’t simply trying to become another place to make sports predictions. Its larger idea is that sports outcomes can be traded through a market where participants help establish the prices themselves.
Whether that model ultimately becomes a major part of how American sports fans interact with games remains to be seen. But the combination of nationwide availability, live trading, no-vig positioning, sports partnerships, and a rapidly growing user base makes Novig one of the more interesting sports prediction-market products to follow.
For users who also care about their online privacy, ExpressVPN can complement that sports experience by protecting the connection used for research, scores, statistics, travel, and the rest of your online game day.
Affiliate Disclosure: VPNForSports may earn a commission if you purchase through links on this page, at no additional cost to you.
